Friday, April 13, 2007


Book:
Permanent Innovation
The Essential Guide to the Strategies, Principles, and Practices of Successful Innovators
by Langdon Morris

Overview
Innovation is the process of creating new ideas and turning them into new business value.

Permanent Innovation is the process of doing it continuously, by developing an organizational culture that embraces innovation as a core value, practices innovation as a core methodology, and produces innovation as a consistent output.
In his book, Morris (2006) emphasize the needs for innovation. If we think about companies such as AT&T, IBM and Bank of America we will see that these companies had lost SBUs, Market share or in the AT&T case, takeover. These companies have something in common: They did not know to create innovative products and services for the extremelly changeable and dynamic modern market.
Morris (2006) suggests that Innovation is an ongoing process and must be adopted as a habit for companies and professionals. The author gives to us several examples of innovative ideas, how to cope with ideas, how to create a innovative environment inside the companies and the most important: What is the Senior Manager's role in this process ?
Innovation is not an eventual task. The company should has a culture of innovation. According to Morris (2006) in order to be innovative, organisations must define process and best practices (KPIs) and to adopt frequent measures. Then the company can reach high performance.
In fact, it is not so simple like stated above, but you can learn more reading the book !
The author has innovated in the distribution method. You can free download the book. Please find the link below and enjoy yourself. The download happens in a drop of a hat. Believe me !
If you want to have access to articles and books about innovation, please let me know ! I am looking forward to receive some comments about my posts.
Cheers !
Fabio Oliveira
MBA in Marketing
Fundacao Getulio Vargas - Brazil
MSc Strategic Marketing
The University of Hertforshire - UK
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