Good Start !
Hello my friends. I started very well 2007. I can myself be said that with the right foot!
I've just been contracted by the University of Hertfordshire as a consultant researcher.
The University has a department that offers some types of services for companies, wherever the industry or sizes, in projects of business-oriented development and research.
The consultants are PHDs in diverse areas of business. These leaders hire team members of work enlisting the best Masters and PHDs students of the university.
Offering this services to companies they are killing two rabbits with an only shot! They offer for the students an excellent chance to apply the theory and to have access and contact with future employers, and for the companies a high quality and low cost service .
That's it, new year, new life and great challenges. For whom knows me well, I love new challenges, to initiate new projects and to work very, but very hard!
With no doubts, a great start for my international pretensions!
There it is the Brazilian flag being shown in here, with much claw and determination.
See ya guys !
Fabio Oliveira
MBA Marketing - FGV - Brazil
MSc Strategic Marketing
The University of Hertfordshire
England
Thursday, January 04, 2007
Bom Começo de 2007 !
Olá amigos. Eu comecei muito bem 2007, pode-se dizer que com o pé direito !
Acabei de ser contratado pela Universidade de Hertfordshire como um assistente de consultoria empresarial. A Universidade possui um departamento que oferece vários tipos de consultoria para empresas de todos os portes e tamanhos em projetos de desenvolvimento e pesquisa de negócios. Os consultores são PHDs em diversas áreas de negócio que montam seus times de trabalho recrutando os melhores alunos dos cursos de mestrado e PHDs da própria universidade. Desta forma, eles matam dois coelhos com um único tiro ! Oferecem para os estudantes uma excelente oportunidade de aplicar a teoria e ter acesso e contato com futuros empregadores, e para as empresas um serviço de alta qualidade e com preço menor do que consultorias privadas.
É isso aí, novo ano, vida nova e grandes desafios. Para quem me conhece bem, sabe que amo novos desafios, iniciar novos projetos e trabalhar muito, mas muito hard !
Um grande abraço à todos ! Sem dúvidas, um grande começo para as minhas pretensões internacionais ! É a bandeirinha brasileira sendo mostrada por aqui, com muita garra e determinação.
Fabio Gonçalves
MBA Marketing - FGV - Brazil
MSc Strategic Marketing
The University of Hertfordshire
England
Monday, January 01, 2007
Scene 2007 - Highlights for Marketing Professionals
Convergence of the media:
In November of 2006, the SKY Europe closed agreement with the Google to manage the commercialization of the medias of the group. The agreement has as objective to integrate the medias of the SKY being included the interactive medias as Internet. This strategy involving two leaders and giants companies indicates one strong trend in the market of communication, either in Global or Local level.
Sony recently launched in the Europe the Walk digital Man. The device is not a simple MP3 to player, but a conectivity tool that receives images from television, sound and telephonic linkings with necessary mobility in the modern life. Cellular devices as the last launching of the Nokia that stores 3000 musics in MP3, has digital camera of 2.0 megapixels and receives images from television through download. How it will be that the Apple leader with its Ipod will react to the risk that runs? It will enter in the age of the convergence, will make partnerships that guarantee her sustainable advantage? It will react to the launching of the Zune of the Microsoft who allows the music exchange musics between users of the MP3 through wireless transference?
Integrated and powerful Consumers:
The companies SKY and Google understand that the consumer today is connected and linked in net, or either, it decides on which type of message, when, where and for how much time will be displayed it. Today the complexity of the mix of communication of any campaign is huge, as well as the importance of the interactive medias. A recent research carried through by the British periodical The Guardian, indicated that 1/3 of the Internet broadband British users watch less television, while 27% leave to read conventional periodicals and 50% leave to hear radio. We notice therefore that, one mix of conventional communication is total impracticable. Furthermore the consumer has the power of expressing, and to make with that its ideas reach a number of people that have 05 years behind would be impossible. The old jargon that affirms that an unsatisfied consumer speaks about its negative experience stops up to 15 people is definitively dead ! Sites as Youtube, blogs, personal sites, email, etcetera, are simple tools and free ! The consumer has the power of the communication in net, they are well informed and values to each day its money and demands of the companies to delivery of the fiance' in the communication campaigns well, Moreover consumers want to be heard by the companies, through the participation in the process of development of products and services that take care of it. The consumer wants what we call customization, not only in services but in products. Companies as Procter & Gamble and Unilever already had understood the trend and include consumers during the development product process , not only in the test phase or product conception as suggested in the marketing literature.
Sustainability
The people are each time more worried about the environment and the quality of life in the micro and macro environment. The search for the innovation that allows a sustainable extration of the necessary resources for the economic development of the nations and the companies is an inevitable trend. The growth of economies as China and India are reached through the uncontrolled exploration of natural resources, that destroy the environment generating for next 10 years consequencies that can kill thousand of people and to cost more to the world than had costed the two world-wide wars. Until when consuming of the North America, Europe and Latin America will continue buying imported products of China and India at the cost of much corruption, illegality, exploration of cheap labour costs and destruction of the environment?
Global Companies as Unilever, Procter & Gamble and Nike, to only cite some, also are including controls in its supply chain in way to guaranteeing the sustainability of the activities of all the involved ones in the productive process.
Conclusion
It is obvious this variable varies in importance from country to country . However, the indicated trends are a reality and must be considered in any economy and for any size of company. The complexity of the administration of current marketing, only can be surpassed through the good planning including a criterioulsy analysis of the high competitiveness, technology and new established psicographyc standards in the modern economy.
Moreover, the planning and the strategy apllication are primordial and must involve all the levels of the company. Since a small restaurant or hotel until global companies must consider the new consumer behaviour in its actions.
Have a Good 2007 !
Fabio Gonçalves
MBA Marketing - FGV - Brazil
MSc Strategic Marketing
The University of Hertfordshire
Convergence of the media:
In November of 2006, the SKY Europe closed agreement with the Google to manage the commercialization of the medias of the group. The agreement has as objective to integrate the medias of the SKY being included the interactive medias as Internet. This strategy involving two leaders and giants companies indicates one strong trend in the market of communication, either in Global or Local level.
Sony recently launched in the Europe the Walk digital Man. The device is not a simple MP3 to player, but a conectivity tool that receives images from television, sound and telephonic linkings with necessary mobility in the modern life. Cellular devices as the last launching of the Nokia that stores 3000 musics in MP3, has digital camera of 2.0 megapixels and receives images from television through download. How it will be that the Apple leader with its Ipod will react to the risk that runs? It will enter in the age of the convergence, will make partnerships that guarantee her sustainable advantage? It will react to the launching of the Zune of the Microsoft who allows the music exchange musics between users of the MP3 through wireless transference?
Integrated and powerful Consumers:
The companies SKY and Google understand that the consumer today is connected and linked in net, or either, it decides on which type of message, when, where and for how much time will be displayed it. Today the complexity of the mix of communication of any campaign is huge, as well as the importance of the interactive medias. A recent research carried through by the British periodical The Guardian, indicated that 1/3 of the Internet broadband British users watch less television, while 27% leave to read conventional periodicals and 50% leave to hear radio. We notice therefore that, one mix of conventional communication is total impracticable. Furthermore the consumer has the power of expressing, and to make with that its ideas reach a number of people that have 05 years behind would be impossible. The old jargon that affirms that an unsatisfied consumer speaks about its negative experience stops up to 15 people is definitively dead ! Sites as Youtube, blogs, personal sites, email, etcetera, are simple tools and free ! The consumer has the power of the communication in net, they are well informed and values to each day its money and demands of the companies to delivery of the fiance' in the communication campaigns well, Moreover consumers want to be heard by the companies, through the participation in the process of development of products and services that take care of it. The consumer wants what we call customization, not only in services but in products. Companies as Procter & Gamble and Unilever already had understood the trend and include consumers during the development product process , not only in the test phase or product conception as suggested in the marketing literature.
Sustainability
The people are each time more worried about the environment and the quality of life in the micro and macro environment. The search for the innovation that allows a sustainable extration of the necessary resources for the economic development of the nations and the companies is an inevitable trend. The growth of economies as China and India are reached through the uncontrolled exploration of natural resources, that destroy the environment generating for next 10 years consequencies that can kill thousand of people and to cost more to the world than had costed the two world-wide wars. Until when consuming of the North America, Europe and Latin America will continue buying imported products of China and India at the cost of much corruption, illegality, exploration of cheap labour costs and destruction of the environment?
Global Companies as Unilever, Procter & Gamble and Nike, to only cite some, also are including controls in its supply chain in way to guaranteeing the sustainability of the activities of all the involved ones in the productive process.
Conclusion
It is obvious this variable varies in importance from country to country . However, the indicated trends are a reality and must be considered in any economy and for any size of company. The complexity of the administration of current marketing, only can be surpassed through the good planning including a criterioulsy analysis of the high competitiveness, technology and new established psicographyc standards in the modern economy.
Moreover, the planning and the strategy apllication are primordial and must involve all the levels of the company. Since a small restaurant or hotel until global companies must consider the new consumer behaviour in its actions.
Have a Good 2007 !
Fabio Gonçalves
MBA Marketing - FGV - Brazil
MSc Strategic Marketing
The University of Hertfordshire
Cenário 2007 - Relevantes considerações para profissionais de Marketing
- Convergência das mídias:
Em Novembro de 2006, a SKY Europa fechou acordo com a Google para gerenciar a comercialização das mídias do grupo. O acordo tem como objetivo, integrar os meios de comunicação da SKY incluindo as mídias interativas, como Internet. Esta estratégia envolvendo duas empregas líderes e gigantes, indica uma forte tendência no mercado de comunicação, seja em nível Global ou Local. A Sony recentemente lançou na Europa o Walk Man digital. O aparelho não é um simples MP3 player, mas sim uma ferramenta de conectividade, que recebe imagens de televisão, som e ligações telefônicas com a mobilidade necessária na vida moderna. Aparelhos celulares como o último lançamento da Nokia que armazena 3000 músicas em MP3, tem camêra digital de 2.0 megapixels e recebe imagens de televisão através de download. Como será que a líder Apple com seu Ipod reagirá ao risco que corre ? Entrará na era da convergência, fará parcerias que garantam a sustentabilidade dos benefícios do seu produto ? Reagirá ao lançamento do Zune da Microsoft que permite a troca de música entre os usuários do MP3 via transferência wireless das músicas ?
- Consumidor Integrado e poderoso:
A empresas SKY e Google entendem que o consumidor hoje é conectado e interligado em rede, ou seja, ele decide sobre qual tipo de mensagem, quando, onde e por quanto tempo ficará exposto à ela. Hoje a complexidade do mix de comunicação de qualquer campanha é muito grande, assim como a importância das mídias interativas. Uma pesquisa recente realizada pelo jornal britânico The Guardian, indicou que 1/3 dos Internautas Britânicos assitem menos televisão, enquanto 27% deixam de ler jornais convencionais e 50% deixam de ouvir rádio. Notamos portanto que, um mix de comunicação convencional é totalmente inviável.
Mais do que isto, o consumidor tem o poder de se expressar, e fazer com que suas idéias alcancem um número de pessoas que há 05 anos atrás seria impossível. O velho jargão que afirma que um consumidor insatisfeito fala sobre sua experiência negativa para até 15 pessoas está definitivamente aposentado ! Sites como Youtube, blogs, sites pessoais, email, etcetera, são ferramentas simples e grátis e alcançam o mundo todo !
O consumidor tem o poder da comunicação em rede, é muito bem informado e valoriza a cada dia o seu dinheiro e exige das empresas a entrega do prometido nas campanhas de comunicação, mais do que isto, ele quer ser ouvido pelas empresas, através da participação no processo de desenvolvimento de produtos e serviços que o atendam. O consumidor quer o que chamamos de customização, não somente em serviços mas em produtos. Empresas como O Boticário, Procter & Gamble e Unilever já entenderam a tendência e incluem consumidores no processo de desenvolvimento do produto, não somente na fase de teste ou concepção do produto como sugere a literatura de marketing, mas em todo o processo.
Sustentabilidade e Responsabilidade Social
As pessoas estão cada vez mais preocupadas com o meio ambiente e com a qualidade de vida no micro e macro ambiente. A busca pela inovação que permita uma extração sustentável dos recursos necessários para o desenvolvimento econômico das nações e das empresas é uma tendência inevitável. O crescimento de econômias como a China e India são alcançados através da exploração descontrolada de recursos naturais, que destroem o meio ambiente e as consequências para os próximos 10 anos pode matar milhares de pessoas e custar ao mundo mais do que custou as duas guerras mundiais. Até quando consumidores da América do Norte, Europa e América Latina continuarão comprando produtos importados da China e India ao custo de muita corrupção, ilegalidade, exploração de mão-de-obra barata e destruição do meio ambiente ?
As empregas globais como Unilever, Procter & Gamble e Nike, somente para citar algumas, também estão incluindo controles da sua cadeia de suprimentos de maneira à garantir a sustentabilidade das atividades de todos os envolvidos no processo produtivo.
Conclusão
É óbvio que para cada econômia estas variáveis tem maior ou menor importância. No entanto, as tendências indicadas são uma realidade e devem ser consideradas em qualquer econômia e para qualquer tamanho de empresa. A complexidade da administração de marketing atual, só pode ser superada através do bom planejamento incluindo uma análise criteriosa da alta competitividade, tecnologia e novos padrões psicográficos estabelecidos na economia moderna. Mais do que isto, aplicar o planejamento e a estratégia é primordial e deve envolver todos os níveis da empresa. Desde um pequeno restaurante ou hotel até empresas globais devem considerar o novo comportamento do consumidor nas suas ações.
Um bom 2007 para você !
Fabio Gonçalves
MBA Marketing - FGV
MSc Strategic Marketing
The University of Hertfordshire
Subscribe to:
Posts (Atom)
