DISSERTATION - PHASE 1
Hy Guys...Have you understood the Ontological and Epistemological assumptions ? So, I think not... If you wish to share bibliograph and articles, please send me and I will upload on my site. You can check the bibliography that I`ve used in my dissertation here...see below:


Bibliography and References

Text Books

Burrell, G. Sociological paradigms and organisational analysis : elements of the sociology of corporate life / [by] Gibson Burrell, Gareth Morgan. London : Heinemann Educational, 1979.

Burns, C.A. and Bush R.F. Marketing Research (3rd Ed), UK: Prentice Hall International, 2000.

Bryman, A. and Bell, E. Business Research Methods, New York : Oxford University Press Inc, 2003.

Collis, J. and Hussey, R. Business Research – A practical guide for undergraduate and postgraduate students (2nd Ed), Bristol: Palgrave Macmillan, 2003.

Comte, A. Introduction to positive philosophy / Auguste Comte ; edited, with introduction and revised translation/,[by] Frederick Ferré. Indianapolis: Bobbs-Merrill, 1970 pp .08.

Saunders, M., Lewis, P., and Thornhill, A. Research Methods for Business Students (4th Ed), England: Pearson Education Limited, 2007.

Sekaran, M. Research Methods for Business – A skill building approach (4th Ed), USA: John Wiley & Sons, Inc, 2003.

Smith, J.K. Quantitative v. Qualitative research: An Attempt to Classify the Issue. London: Educational Research, March, 1983 pp.6-13.

Smith, M. ,Thorpe, R., and Lowe, A. Management Research, An Introduction (2nd Ed), London: Sage, 2002.

Journal Articles

Beam, C. Turn quantitative data into meaningful information. Consulting to management: Vol.16, No.2, June 2005, pp.35-38.

Hussey, M. and Hooley, G. The diffusion of quantitative methods into marketing management. Journal of Marketing Practice: Applied Marketing Science, Vol. 1
No. 4, 1995, pp. 13-31.

Subrahmanyan, S. Using quantitative models for setting retail prices. Journal of product & brand management. Vol. 9, 2000, pp. 304-315.

Wass, J.A. Comparative Statistical Software Review . Scientific Computing. Reed Business Information. February, 2006.

Weber, R. The Rhetoric of Positivism Versus Interpretivism: A Personal View. MIS Quarterly. March 2004.Vol. 28 No. 1.