What makes a top-class corporate web presence ?

According to Bowen,D.(2007) from Financial Times, a good corporate Website allow you to move around easily without losing your bearings. This means a sign both of good construction and good governance.

Second, the best sites do all the jobs they could be doing offering a high-quality service to all stakeholders, since for jobseekers to investors and they offer a good point of contact.

Third, they make good use of web technology. With broadband spreading even in developing countries, video, podcasts and other features make sense, although imaginative use of less bandwidth-hungry tools can be at least as valuable.

The use of Web 2.0 and interactive functions to build communities online are not identified yet in almost the best Websites.

Companies are using a Website to protect and sometimes to rebuild their reputations. As people are interconnected and plugged on the Internet almost everyday in developed countries, companies are facing a challenge to cope with this new reality. A good Website, more than has a good design and to use the technology, as suggested in the recent study, conducte by Financial Times, it is compulsory to allow users to interact with the company, sometimes in real time.

If you are a marketing manager or student, you must consider that Webuser are even more impatitent and timeless. Therefore, we need to think well when developing a Website and interactions with our target market.